The port’s executive chairman Tan Sri G. Gnanalingam received the Brand Personality award for his distinctive branding effort and success.
For more than 30 years, Gnanalingam has been actively involved in brand development for the country that involved small and heavyweight companies, sports, marketing and advertising as well as the corporate world.
From left: The BrandLaureate CEO Dr K.K. Johan, Tun Abdullah Ahmad Badawi, Gnanalingam and Asia Pacific Brands Foundation chairman Tan Sri Dr Elyas Omar. It was often behind the scene that the marketing wizard undertook brand development and image building initiatives such as the Benson & Hedges Malaysian Open Golf, the 1989 SEA Games hosted by Malaysia and the Westports Millennium Ad.
On the international front, he lent support to campaigns to promote the nation as a transportation hub especially in port industry. Gnanalingam accepted the award from former prime minister Tun Abdullah Ahmad Badawi. The event was organised by the Asia Pacific Brands Foundation.
Westports, as one of the fastest growing terminals in Malaysia, was also awarded the Best Brand in Logistics – Ports.
Gnanalingam said in a statement the awards by BrandLaureate were certainly an honour to Westports’ dedicated and skilful workforce.
“We have continued to innovate and provide the best services to our customers,’’ he said. “Westports was founded around innovation and the pursuit of excellence, and those core values have continued to be at the heart of everything we do.”
Source: http://thestar.com.my/maritime/story.asp?file=/2009/4/6/maritime/3628082&sec=maritime, 06 April 2009
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